Ras Al Khaimah Hospitality Group signs agreement with Turkish Hospitality Giant Rixos Hotels27/02/2012
Rixos Bab Al Bahr, the first ‘all inclusive’ property of this magnitude in the UAE is scheduled to open its doors last quarter of 2012
Dubai 28th February 2012: The iconic Turkish hospitality, Rixos Hotels, extends its legacy to Ras Al Khaimah, with the first “All inclusive concept” of this magnitude of this in the UAE, Rixos Bab Al Bahr.
The project signifies the second property of Rixos Hotels in the UAE and in the region. Mr. Fettah Tamince, Chairman of Rixos Hotels stated: "We are very delighted to announce the launch of Rixos Bab Al Bahr in conjunction with Ras Al Khaimah Hospitality Group, the hospitality arm of Ras Al Khaimah Tourism and Development Authority.”
“The Rising Emirate of Ras Al Khaimah is fast becoming a strong contender within the global hospitality market and this agreement with Rixos Hotels, to manage Bab Al Bahr, is an important step in achieving strong foot fall into the Emirate, giving us the opportunity of introducing an ‘all inclusive’ concept." said Victor Louis, Chief Executive Officer, Ras Al Khaimah Hospitality Group LLC.
Rixos Bab Al Bahr, Ras Al Khaimah is a fine resort with 627 rooms and suites offering a serene retreat for relaxation. It offers a splendid array of 14 multi dining food and beverage outlets complimented with a rich roster of leisure facilities featuring the signature Rixos Royal Spa with a marvelous Turkish Hammam, a Kid and Teen’s club, a Show Amphitheater and a Night Club. Rixos Bab Al Bahr will also provide a convenient, indulgent, elegant and sophisticated shopping experience, where retail shops will feature fashion, jewellery, antiques and a market.
About Ras Al Khaimah Tourism Investment and Development Authority
The Ras Al Khaimah Tourism Investment and Development Authority (Ras Al Khaimah TIDA) was established in May 2011 as a Government of Ras Al Khaimah entity to both develop and promote the emirate’s tourism infrastructure and potential both domestically and abroad.
Ras Al Khaimah TIDA is responsible for establishing the emirate of Ras Al Khaimah as a premier quality-value destination for leisure, adventure and business travel. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research and analysis of future tourism projects and current trends, create and implement the branding, marketing and promotion of Ras Al Khaimah tourism products and services and develop, implement and support strategies designed to encourage tourism investment into the Emirate.
Clear strategic goals and targets have been set by Ras Al Khaimah TIDA including increasing the total number of annual visitors to Ras Al Khaimah to 1.2 million by 2013, and increasing the emirate’s total hotel and resort room inventory to 10,000 keys by 2016. These targets will be achieved through a myriad of activities including the representation of Ras Al Khaimah tourism industry at overseas travel shows, conferences and exhibitions together with education of travel professionals regarding Ras Al Khaimah’s tourism products and unique attractions through workshops, road-shows, familiarization and training programmes; media and consumer campaigns and promotions; the coordination and implementation of joint initiatives with key travel industry players; the hosting of leading sporting, cultural and trade exhibitions and events; and the development of the Emirate’s tourism infrastructure and attractions through the implementation of strategies and initiatives specifically designed to generate and encourage direct tourism investment and investment opportunities into the emirate. Ras Al Khaimah has its own unique identity with a diversity of landscapes that makes it the perfect getaway for leisure, adventure, and quality-value experiences. The emirate presents an extensive selection of exclusive outdoor adventure activities from mountain climbing and mountain biking to kayaking and fishing. For relaxation visitors to Ras Al Khaimah will enjoy idyllic sojourns at our white sandy beaches and resorts, offering an eclectic selection of international gourmet experiences and world-class spas.